Of all the social media marketing tools available, YouTube is one of the most powerful, yet underrated social media marketing tools for business. YouTube is the second largest search engine in the world, and the third most visited website on the planet. YouTube not only caters to the English speaking internet viewers, its range spreads over every culture and language – actually 70% of YouTube’s traffic comes from outside the U.S.
The first problem with YouTube, is that most business think that their video content must be professionally produced in order to be effective. We produced a video for a financial planning client that targets the prestigious Memorial Villages area of Houston, home to some of the most affluent people in the U.S., in the parking garage of his office. The video was about a hot stock pick that he was literally on his way to China to research. That one video was one of the most successful marketing campaigns to this date. It was shot with bad lighting, a great deal of freeway noise, and yet the authenticity of the content lead it to be a success.
The second problem is that most business do not optimize their videos to their fullest. They do not fully understand the amount of search engine optimization that can be done on their videos, and how quickly they can see results. Video marketing on YouTube can have your content indexed sometimes within hours.
Understanding the power of YouTube as a marketing channel is crucial in its effort and effectiveness. You have the power to reach an international audience with a tailored message quickly, if you understand how to optimize your video content. Your approach to YouTube marketing must be informed and strategic in order for your YouTube marketing campaign to be a success.
To help you, we have put together a few ideas for you to review. We understand that our clients come to use with a wide variety of marketing and technical skills. So we make ourselves available to assist you in your YouTube marketing efforts. Once you review these tips, give us a call and we can create a YouTube marketing campaign that will help you achieve your video marketing goals, and launch you light years ahead of your competition.
Content: YouTube Marketing Videos Cannot Be Boring
You YouTube marketing content must be informative and fresh, as well as entertaining. As previously stated, you don’t have to put a lot of money into your video content. To keep your viewers focused, you must have a clear picture, good sound, and the video cannot be too dark. The beauty of today’s technology world is that most smart phones and digital cameras are capable of capturing HD video. In addition, there are hundreds of video editing software that you can find at a very good price.
The average person will not watch a video that is longer than two minutes. So our approach is to create videos that are between 1 or 2 minutes, and be packed full of information. If a video needs to be longer, such as a video sales letter or a tutorial, we suggest creating a teaser video that will lead the customer to the full length video.
You have about 20 seconds to capture your viewer. Your first 2o seconds of the video must be the hook to keep your viewer around for the entire video length.
Consistency: Be Consistent in Your YouTube Marketing Efforts
Creating consistent YouTube videos is crucial to keeping your viewers coming back to your YouTube marketing channel on a regular basis. The amount of videos that are uploaded should be based on your ability to create consistent video content on an ongoing basis. Most viewers that subscribe to a YouTube channel, first check the frequency of how often video content is created. You will gain more subscribers to your YouTube channel when they see regularly uploaded content on an ongoing and consistent basis.
We all like seeing the previews to an upcoming movie, or the next week’s episode trailer of our favorite sitcom. You can use this same technique by creating a teaser for an upcoming video that is to be released.
Customization: The First Step in YouTube Marketing
Creating a branded YouTube Channel is the first step in creating your customized YouTube Marketing campaign. Personalizing your YouTube channel should follow your company’s brand and marketing message. Keep consistent coloring, logo, and overall general marketing themes as the rest of your business.
Add customized graphics and colors should align with the look and feel of all of your other digital properties and social media marketing channels. Keep consistent branding in all of your marketing, and especially in your YouTube marketing campaigns.
The 3 E’s of YouTube Marketing: Engage, Educate & Entertain
Most business are very good at tooting their own horn. However, that can get annoying and overbearing which will eventually turn off even the most passionate follower. YouTube marketing should establish leadership and authority for your business. YouTube marketing is a great way for you to establish your business as an industry thought leader on your products and services. Your YouTube marketing videos should feature your vast knowledge of your industry, give away information about your industry, and feature upcoming trends in the industry. In educating your viewers you will gain their respect, and gain credibility.
Entertaining in your YouTube marketing videos does not just mean telling jokes or being funny. Your videos should be entertaining to watch, stimulate the viewer visually, and be fun to watch. Don’t get me wrong, humor is a great way to reach your audience. However, you must find a balance between humor and stimulating the sense of your audience. And remember, always be sensitive to your audience and stay professional.
It is crucial that your YouTube marketing channel should be interactive. Make sure your audience can comment and leave feedback, both written and video responses. There are over 150 million responses on YouTube videos each week. (As of April 2013) Remember that the communication MUST work both ways. Be prepared to comment and respond to viewer comments. Also, be prepared to handle both positive and negative feedback. Your prospective customers are more likely to buy your products and services from a business that give them the attention that they think they deserve, and where they are valued as a customer. Keeping up with your comments is also a good way to monitor the conversation about the video topic, and often leads to additional video content that your audience is requesting.
Widen Your YouTube Marketing Net
Think big in your YouTube marketing efforts. Do not limit yourself to your community, city, or even state. YouTube is a worldwide marketing and it is localized in 43 countries and 60 different languages. Keep your video content as broad and diverse as possible. Make sure you categorized your videos into the appropriate topics on YouTube since viewers search in different categories for your content. Offer subtitles or translations of your video content to reach as many languages as your marketing goals permit.
Video Marketing SEO: YouTube Marketing’s Main Goal
Not using the tools available to you on YouTube to search engine optimized your video content is one of the biggest mistakes most made by YouTube marketers. Basic SEO techniques still apply when optimized your YouTube video for search engines. Using the available tools can greatly increase your videos results and will make your rankings soar in the organic search results.
How We Can Help With Your YouTube Video Marketing?
Everyone always talks about Facebook and Twitter marketing, and they are ignoring the power of YouTube as a marketing tool. There are 4 billion views every day and over 880 million unique users per month. That means your ideal audience, your ideal customers are out there waiting to be engaged. We know that it takes time, effort and know how to launch a successful YouTube Video Marketing Campaign. We Can Help! Let us engineer a YouTube marketing plan that works for your business. We can have as much or as little hands on effort in launching, creating, and maintaining your YouTube marketing campaigns.